Swot Analysis Of Nike s Marketing Strategy - 1543 Words

Summary Diversification is one of the key components of corporate level strategy. It not only helps companies to spread their risks but also capitalizes their strengths. One of the epitomes of applying diversification strategy and being successful in diversification is Nike, Inc. This paper discusses Nike’s diversification strategies and how the company succeeds in using it. Along with corporate level strategy, this paper also touches upon the international strategy that Nike uses. Key Tie-Ins †¢ Diversification strategy †¢ International strategy Nike Diversification Strategy Upon first glance it is not very obvious that Nike employs diversification in their overall corporate strategy. The company not only diversifies in its product line†¦show more content†¦For starters, Nike enjoys a non-equity alliance with Apple as evident in the â€Å"Nike+iPod† partnership. Innovation is at the heart of this partnership. Both companies had a similar vision, which showed high probabilities for success in new markets and increased popularity for new and existing customers. This wireless system essentially allows Nike+ footwear to talk with iPods, which provides a unique and unmatched personal running or workout experience. It is safe to say that both Nike and Apple saw this strategic alliance as a way to exploit potential synergies Although the main revenue of the company comes from footwear products (which are over 60% through years), their additional products dominated a huge amount of the total sales of the company – especially apparel – which contributed nearly 30% to the company’s revenue. Source: company reports; eMarketer calculations https://retail-index.emarketer.com/company/data/54a3012c0596151820f9305e/54a301830596151820f93803/lfy/false/nike-by-product-category In each product line, Nike also invested a huge amount of money on RD to make products more sustainable and innovative. Nike products become more valuable not only in design and style, but also in their advanced quality which attracts the standard buyer in addition to professional athletes. Some of the most recently products of the company’s innovation is the introduction of Nike Air shoes which have two interdependent compressed air bagsShow MoreRelatedBusiness- How Key Elements of Marketting Achieve Success1105 Words   |  5 Pages2009). Marketing is a key element in the success of any business. The elements of marketing incorporate: situational analysis, market objectives, the target market and marketing strategies. Most marketing plans begin with an executive summary, providing a brief summary of the current issues affecting a business. It is crucial in identifying key features of a marketing plan. Following the executive summary a business finds out its current position in the market using a situational analysis. 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The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers whoRead MoreEssay on Ratio and Financial Statement Analysis of Nike3025 Words   |  13 PagesRatio and Financial Statement Analysis Table of Contents Executive Summary.................................................................................................3 1. Nike History.............................................................................................................4 2. Nike Market Share: SWOT Analysis.......................................................................5 3. Nike Financial Report................................Read MoreMarketing Approaches of Nike and Li-Ning3148 Words   |  13 PagesMarketing approaches of Nike and Li-Ning 1.0 Introduction Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods company Nike and China’s popular sports brand Li-NingRead MoreSwot Analysis : Nike s Shoes1339 Words   |  6 PagesSWOT Analysis: The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike s piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and itRead MoreUnder Armour Case Study Analysis1292 Words   |  6 PagesUnder Armour Case Study Today s companies may struggle with developing and maintaining a strategy to ensure long-term success in the current global marketplace. Under Armour is no exception, they desire to challenge industry titans, Nike and Adidas, and seize market share in the demanding sports apparel arena. Explored in detail, Under Armour’s strategy through examination of the company’s history, mission, influences, and capabilities along with recommendations, based on a study by Arthur A. ThompsonRead MoreNikes Market Audit2227 Words   |  9 PagesTASK 2 a) ‘Marketing Audit’ as a crucial factor The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Marketing Audit considers the basics of the marketing audit, and introduces a marketing audit checklist. The checklistRead MoreSwot Analysis : The Internal And External Environment Of A Firm1658 Words   |  7 Pages1. SWOT analysis is a technique to analyze the internal and external environment of a firm. What are its advantages and disadvantages? SWOT provides a useful starting point for improving firms and better positioning them for success. However, SWOT is a limited technique with at least 4 problems. First, SWOT may identify strengths, but these do not always translate into competitive advantages. To generate competitive advantages, firms have to understand the source of their strengths and focus resourcesRead MoreA Research Report On Nike1612 Words   |  7 Pagessituational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings from this situational analysis and a

Critically Discuss The Use Of Reports In University Assessment Essay - 2

Essays on Assessing University Students Essay The paper "Assessing University Students" is an outstanding example of an essay on social science. There are many methods of assessing university students. University students usually form large classes and this presents challenges when it comes to evaluating the performance of each student. One of the most troubling issues with respect to such classes is that the large capacities limit the level of feedback that can be provided to students. Nevertheless, there is a need to have a method that can be used to ensure that all students are equitably evaluated. Greater attention has to be paid to communication in order to ensure that students are comfortable and that the criterion used for assessment is justifiable for all students.Current trends in assessment also focus on the appropriate use of marking guide that can be used to assess teams. There is also a need for an increase in the use of exemplars that can be applied in guiding efforts as well as serving as guides to grading and mar king. The methods of assessment chosen must also be able to provide continuous refinement as well as dissemination of practice and policy with regard to dealing with large groups of students (Centre for the Study of Higher Education 2002; McMillan Weyers 2006).Assessment reports are one of the most commonly used tools for assessing the performance of students at university. This paper will critically evaluate how these reports are used, suggesting both the positive and negative attributes of using them.Concepts on university student assessment reportsEffective use of assessment reports must involve a multiplicity of players. Universities have to set specific recommendations for communicating about student assessment especially when the reports are initially used. According to Smart and Tierney (2000), in the initial stages of planning and assessment, there has to be a wide variety of campus members involved in planning the discussions. In addition, the practices used are expected t o enhance the appropriateness of assessment-related decisions while also reducing possible internal opposition to the assessment efforts. Once the required data has been collected, scholars recommend that the relevant institutions provide frequent and extensive dissemination of the student assessment information (Smart Tierney 2000, p.244). In many instances, universities are encouraged to communicate any information that regards student assessment plans, results, activities, utilization, and impacts of issues relating to the use of reports (Smart Tierney 2000, p. 244).According to Race, Brown, and Smith (2005), â€Å"assessed reports make up at least part of the coursework component of many courses.† Yet report writing is still one of the most problematic areas of study skills in which students have to be keenly advised to develop their own approaches towards dealing with particular events (Race, Brown Smith 2005, p. 64).

Children with Learning Disabilities free essay sample

Now I understand what it feels like to have a learning disability by experiencing firsthand some of the tasks in the Web site sections â€Å"Attention†,† Reading†, †Writing†, and â€Å"Mathematics†. As a caregiver, big sister, and auntie, I have firsthand dealt with children with Attention Deficit and Hyperactivity Disorder (ADHD), or Hyperactive. Attention deficit is one of the most widely used phrases when it comes to learning problems, but it may also be one of the most common misdiagnoses† (WGBH Educational Foundation (2002). Misunderstood minds. ) As a babysitter at 14 years old I looked after a child with (ADHD); he was extremely busy, yet when he was able to draw or be creative with paints and/or collages, he was OK. I had no problem with him, yet his mother said two other babysitters did not want to be bothered. I just really hated when his mother had him on Medication (Ritalin), it made him indifferent. We will write a custom essay sample on Children with Learning Disabilities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Anyway I believe now and a little bit back then that he was misdiagnosed. As preschool teacher I taught 4 ? -5 year olds. I had a student that was diagnosed with (ADHD), this 3year old kid was on medication, he had gotten removed from two different schools for his horrific behavior, and two classes at my school. I was his last resort. In my classroom he excelled, because through research by his parents and myself and help with medication. We found out that he was not only bored with our curriculum his intellect was astonishing. It funny that my parent use to tell my sister who was very hyperactive â€Å"one day you are going to have a child that is going to drive you crazy too† Needless to say she did and like my parents they refused any kind of medications. They worked on their behavior by keeping them active in sports. Everything else was irrelevant, because if you want to play, sports you have to make good grades. Personally I believe depending on the seriousness a child with ADHD and hyperactive can be help without medication, and helped by m Drugs (either illegal or prescription), alcohol, bad nutrition, and the consumption of other chemical substances could affect a baby’s development while in the womb. Environmental factors can cause mental retardation as well. These include things like toxins, bacteria, infections, premature births or difficult births, head trauma, poor postnatal nutrition, and postnatal neglect. onitoring and restructuring his or her behavior. I found the â€Å"Attention† visual activity to be very challenging; surprisingly I passed it the first time. I believe if I was not as focus on the passage about Tom I would not have gotten anything incorrect. â€Å"Paying attention refers to the brains ability to take all of the stimuli around us, immediately categorize and organize information as relevant or irrelevant, and focus the mind on one thing. (WGBH Educational Foundation (2002) â€Å"Misunderstood minds, â€Å"Attetion†) It was most interesting experience, which fulfilled me and made me understand how distractions can hinder you in concentrating. I now can see and feel how a child who is visually distracted or has ADHD cannot focus on the tasks’ at hand. In preforming the â€Å"Reading† dec oding difficulty, was extremely difficult. I only figured out 2 out of 8 of phonemes. â€Å"Helping a student who is struggling with reading begins with understanding the difficulties. In general, a reading difficulty represents a breakdown somewhere in the process of learning to read. † (WGBH Educational Foundation (2002) â€Å"Misunderstood minds, â€Å"Reading†) When my nephew was 4 years old he had problems learning how to read. So I encourage my sister to purchase â€Å"Hooked on Phonics†. So for almost the entire summer of 94’ my nephew and I worked and had fun learning phonemes. Needless to say he finally not only learned how to read but he enjoys reading more. I also took the liberty to do the â€Å"Reading† retention difficulty, was very intense and motivating. I had to try it a three times before I retain anything. I guess my comprehension is not so good, though the activity was geared to be difficult for anyone. â€Å"Comprehension ultimately depends on the ability to decode and master sight words. When that word recognition becomes automatic young readers are better able to concentrate on the meaning of whole sentences and paragraphs while they read†. (WGBH Educational Foundation (2002) Misunderstood minds, â€Å"Reading†) Comprehension is a major factor in reading, I believe â€Å"if one cannot comprehend what he or she reads they cannot retain it. Hence, retention is a major factor in reading. â€Å"Wow! † I said to myself about how frustrating and tiring it must be for children with reading difficulties. I have always had the gift to gab even on paper. So when I took the â€Å"Writing† essay assignment, (Putting Ideas in sequence. ) I was flabbergasted, yet felt an overwhelmingly sense of how difficult writing must be for a child with this type of learning disabilities. The passage I wrote was entirely different than the one they viewed. Writing is an essential part of being a student in any kind of school K-12 and beyond. I tried the tracing activity and could not really trace anything, but it reminded me of something. It’s funny that my nephew knew how to write his name and some words before he could read well, because we always had writing material’s (pencils, markers, crayons, scrabble paper, and yeah coloring books). Tracing words or lines, circles, squares, scribble scrabble, and coloring can help most children learn how to write using these fun activities. Nonetheless a child with attention problems must go through â€Å"Hell and back† learning how to write, for you must be able to concentrate when writing. I was already irritated from the start when I saw the word I love to hate MATH. Math is one of the subjects that most people young and old either love doing, or does it because they have to, or despise it as I do. Thereupon, when I was taking the â€Å"Math† multi-step problem task I was a bit perturb from the beginning, however I did it and did fair. I have no excuse for not liking math but after reading difficulties in the Math section, I may have a problem with (difficulty comprehending the visual and spatial aspects and perceptual difficulties. In which is said to be â€Å"A far less common problem and probably the most severe is the inability to effectively visualize math concepts. Students who have this problem may be unable to judge the relative size among three dissimilar objects. (WGBH Educational Foundation (2002) Misunderstood minds, â€Å"Math†) When I tried the Making 3-D interferences – I failed it. Hence, if not anything I would say I may have a problem in math and that is why I hate so much. Nevertheless, children I feel utterly sorry or children with disabilities in math, for I may have one myself. I must say I am absolutely grateful for the learning experience I had with â€Å"Misunderstood Minds†. I love learning new things so I made up this quote, â€Å"Life is a learning process and one can always appreciate learning something new even if you are 100 years old. † Learning about how it feels personally to have a learning disabilities was most heartening and appreciating. Pammy Reference WGBH Educational Foundation (2002). Misunderstood minds. Public Broadcasting Service (PBS) Web site. Retrieved from http://www. pbs. org/wgbh/misunderstoodminds/

Sustainable Business Practices

Sustainable business practices refers to business ventures that do not damage the natural resources so that the activities of such businesses leave the resources intact to be used by the generations that will come after the current generation is gone. This paper elaborates on such businesses and the reason why we need to adopt such ventures.Advertising We will write a custom essay sample on Sustainable Business Practices specifically for you for only $16.05 $11/page Learn More According to Sullivan (2007) a sustainable economic activity does not cause harm to the environment and people because it does not include any solid substances in its products and services, unlike other activities that require raw materials which are processed to make the final product which results in a lot of environmental degradation. Sustainable economic activities integrate elements of sustainability in every step of making decisions. Secondly, they introduce green products an d services with the aim of facing out non-green products and services. Organizations that participate in green activities still make their intended proceeds. The above practices have been adopted because man has realized that if he continues polluting the environment, the earth would eventually become inhabitable because some of the waste that is derived from industrial processes damage the ozone layer which means that the rays of the sun will land on humans and other living creatures directly, and in the final end man and other living beings will die. It is also important to note that if human economic activities are not regulated the very few natural resources that are left will diminish because people are not doing anything to replace the resources they have used so far. That’s why governments are regulating the felling of trees. Initially people were encouraged to plant at least two trees for every tree that was cut down but since most business people don’t bother to conserve the natural resources, governments have decided to monitor the use of natural resources (Anderson, 2006). According to Rennie (2008), there are quite a number of organizations that have commendable contributions towards paperless operations. For instance Google introduced electronic books to ensure that learning materials should not be necessarily be made from papers. This means trees should not be cut down because writing materials are manufactured from trees and thus trees should now be left to serve their intended purposes because an alternative has been found. If more nations embrace this technology, the culture of cutting down trees for industrial purposes will come to an end. In fact more people are supporting electronic books because they don’t get damaged like books made from papers and the students can use them at their convenience without having to carry bulky bags of books.Advertising Looking for essay on business economics? Let's see if we can he lp you! Get your first paper with 15% OFF Learn More Besides, green house gases contribute to global warming which does not allow the earth to retain warmth from the sun. If humans continue to use raw materials the deposits of those materials will become exhausted in future and hence the successive generations will find it difficult to manufacture goods and services due to lack of natural resources. Sustainable business practices include waste management programs which ensure that the environment is not polluted. This can be done by recycling of waste to avoid polluting the environment. For instance, plastic paper bags should be avoided because they don’t decompose hence should be replaced by those that are made from recyclable materials. The practices are very efficient because they reduce the cost of production. For instance if a publishing firm wanted to print a book it would cost more if the book was published in papers rather than when its published electronical ly. Due to globalization most organizations are opting to go for electronic transactions because they don’t interfere with natural resources. Moreover electronic transactions are fast and less tedious. Previously when most transactions were written on papers organizations found themselves with huge work loads. For instance, in most government offices and hospitals the records were kept in filling cabinets which means when a file was required the clerks took more time to retrieve that particular file. Today things have changed because records are stored in computers hence they are easily retrieved. Penfield (2008) explains that nearly all operations are done without using papers including communication which in the previous decades relied on letters which were sent through the postal office. In such cases, letters could take several weeks before they could reach their intended destination and their confidentiality was not reliable because they could be opened by the post offic e employees. The invention of mobile phones has almost faced out letter writing because telephone conversions are fast and reliable. Some mobile operators have introduced paperless top up with the aim of avoiding accumulation of waste papers.Advertising We will write a custom essay sample on Sustainable Business Practices specifically for you for only $16.05 $11/page Learn More Another sector that has the potential of exercising sustainable business practices is the transport sector. Experts have invented bio-fuel for automobiles because the current fuel which is derived from oil pollutes the environment when it is used in vehicles and other engines. Bio fuel is obtained from plants and it does not pollute the environment because it does not contain carbon dioxide. This argument is very true because plants contain oxygen which they obtain from the sun and hence fuel obtained from plants is least likely to be harmful to both humans and the environment (P enfield, 2007). Additionally using plants to generate fuel will live the present oil deposits intact. In conclusion, all businesses should identify ways of carrying on their economic activities without causing any damage to the environment because if the environment is damaged it will not be possible for humans to exist on this planet. A keen observation of weather patterns indicate that the pattern has changed hence it’s not easy to predict weather and it is obvious the irregularity in weather patterns have been caused by human activities. Therefore businesses should not only focus on making proceeds but also on how they can conserve the environment. This can be done by using materials that are recyclable. References Anderson, D.R. (2006).†The critical importance of sustainability risk management†. Risk Management. 53(4): 66-74. Penfield, P. (2008).†Generating for the Environment, Drive down costs while helping Mother Nature†, APICS Magazine. 18(6). R ennie, E. (2008).Growing Green, Boosting the bottom line with sustainable business practices†. APICS Magazine.18 (2).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sullivan, R. (2007).†Enduring success, using the APICS body knowledge to achieve greater sustainability†. APICS Management Magazine. 17(8). This essay on Sustainable Business Practices was written and submitted by user J0lene to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.